Imagine a dark forest at night. It’s deathly quiet. Nothing moves. Nothing stirs. This could lead one to assume that the forest is devoid of life. But of course it’s not. The dark forest is full of life. It’s quiet, because night is when the predators come out. To survive, the animals stay quiet…

This is also what the internet is becoming: a dark forest.

In response to the ads, the tracking, the trolling, the hype, and other predatory behaviors, we’re retreating to our dark forests of the internet, and away from the mainstream…

These are all spaces where depressurized conversation is possible because of their non-indexed, non-optimized, and non-gamified environments. The cultures of those spaces have more in common with the physical world than the internet.

Yancey Strickler - The Dark Forest Theory of the Internet


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